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Mobile Tagging

What started as a simple black and white barcode for shopping at your local supermarket, has now become a global phenomenon that is capable of holding videos, web sites, contact information, coupons, and even games. In this white paper informative, you will discover why this exciting advancement is Advertiser's new choice for campaigns, and why consumers love them so much!

A QR code is a matrix code (or two-dimensional bar-code) that allows you to connect to a specific URL by using your camera phone. QR comes from ”Quick Response“ code, because its contents can be decoded at high speed. While there are different names and forms of QR codes, the ones we have listed below are currently the most popular.

QR Code: QR codes are a popular type of two-dimensional barcode. They are also known as hard links or physical world hyper links. QR codes store up to 4,296 alphanumeric characters of arbitrary text, which can be anything. For example: a URL, contact information, a telephone number, or a coupon. To see some examples of this code, follow the links listed:
http://en.wikipedia.org/wiki/QR_Code
http://youtube.com/watch?v=43886f2c06I 

AR Code: (Augmented Reality) This Augmented Reality code can work utilizing a webcam or camera, and makes it possible to view a live or indirect view of a real world environment whose elements are augmented by virtual computer-generated imagery. With AR codes, you can view multiple video clips by only taking a picture of one AR code. This particular code has not yet been utilized to its full potential, but be on the lookout for new advantages. Here is a link to a very cool example of an AR code:
http://youtube.com/watch?v=00FGtH5nkxM

Microsoft Tag: A Tag is a new kind of bar code, designed specifically to be scanned by a mobile phone. You can print, stick, or display Tags almost anywhere. When you scan it with your phone, it automatically opens a webpage, dials a phone number, or takes some other action on the phone. Simply scan a Tag anywhere you see it - on advertisements, signage, magazine articles, retail shelving, product packages, and storefronts - and gain access to websites, videos, reviews, contact information, social networks, discounts, promotions and more! You just have to download the free Tag Reader on your web enabled camera phone and you can start scanning Tags to interact with the world around you in new ways! To learn more, click on the link listed:
http://microsoft.com/tag/

Beetagg code: It is very similar to the QR code with just a different look, and has security related mobile tagging options. Its' capabilities include: robust detection, unproblematic handling, easy communication and is great for applications that need a security layer like contests, voting, polls, ticketing, and coupons. You can go to the site listed to see an example of a working Beetagg.
http://youtube.com/watch?v=GJ5Bktaxmys

Shot Code: This code is like the QR code, but is circular in form. Shot codes are designed to be read with a camera (those found on mobile phones and webcams), without the need to purchase other specialized hardware. They connect the consumer instantly to a specific web site or page. The link below provides a great example of a fun marketing campaign utilizing a shot code:
http://metacafe.com/watch/1294671/brazilian_heros_nike_shotcode/

In order for your phone to read a QR code, you must have a camera and an internet connection. There are various QR code sites that will allow you to download a free reader for your phone. One easy way to download a reader is to go to the site listed: m.qmcodes.com. This will select the correct reader for your phone. Here are some popular 2D barcode readers:

  • Windows Mobile: Beetagg
  • iPhone: I-Nigma
  • Blackberry: I-Nigma or Beetagg
  • Android: Google zxing Reader
  • Nokia: I-Nigma

To summarize, QR codes and the numerous variations that are popping up are simply another tool for Marketers to connect with their target market. They add another dimension to a campaign, and when utilized correctly, they can add tremendous value. The ability to personalize QR codes, track the use and the ”cool/newness factor“, are making these more and more popular. It's hard to pick up a magazine these days and not see a QR code somewhere in the issue.The real success to these codes depend on two factors: how do they complement your campaign and is the content behind the code worth viewing. Remember, the URL attached to the code is being viewed on a mobile phone and should be mobile phone friendly.

To learn more about QR codes and how they might be able to assist your marketing efforts, give your Think Patented Account Representative a call today!